_/|=|\_ CHANCELLOR Branding & Design

Branding is simply a more
efficient way to sell things.

Chancellor process is a proven and disciplined method for creating and implementing an identity. It is a rigorous process demanding a combination of investigation, strategic thinking, design excellence, and project management skills. It requires an extraordinary amount of patience, an obsession for getting it right, and an ability to synthesize vast amounts of information.

The process is defined by distinct phases with logical beginning and ending points, which facilitate decision making at the appropriate intervals. Eliminating steps or reorganising the process might present an appealing way to cut costs and time, but doing so can pose substantial risks and impede long-term benefits.

Clarify vision, strategies, goals, and values.Research stakeholders' needs and perceptions.

Conduct marketing, competitive, technology, legal, and language audits.

Interview key management.

Evaluate existing brands and brand architecture.

Synthesizes Learinings.

Clarify brand strategy.

Develop a positioning platform.

Write a brand brief.

Achieve agreement.

Create a naming strategy.

Write a creative brief.

Visualize the future.

Brainstorm big idea.

Design brand identity.

Explore applications.

Finalize brand architecture.

Present visual strategy.

Achieve agreement.

Finalize identity design.

Develop look and feel.

Initiate trademark protection.

Prioritize and design applications.

Design program.

Apply brand architecture.

Build synergy around new brand.

Develop launch strategy and plan.

Launch internally first.

Launch externally.

Develop standards and guidelines.

Nurture brand champions.

Contact us today to request a presentation and a meeting so we can send you a proposal.
A $150 fee is applied for visits (as many visits as necessary. Amount of visit fee is discounted in the service cost if the proposal is approved).
Visits only for Sydney Metro. Subject to availability.

ANZAC DAY PROMOTION: All presentations and meetings requested in April/2010 and May/2010 are free of charge. This is an opportunity to have a Chancellor proposal FOR FREE! Contact us now!