Australian accommodation firm CozzyStay wanted to communicate its remarkable growth and aspirations.

Chancellor created the brand concept Resting in the Outback  to stand out from the standard image that accommodation for adventurers and students presents.

click to see CozzyStay's brand identity
Reference: www.cozzystay.com

Addora is a sleep wear company which trades new fashion trends like the “home wear” concept. In other words, suitable models to chill out and be informally comfortable at home, at any time, and even to receive friends. There is also, of course, the sleeping time use.

Comfort and style are transmitted by the brand created.

SKOP Centre's vision is to transform someone's skills into work. It is represented by the wind mill, which transforms the blowing wind into energy.

Naming was also developed by Chancellor, from Skill Opportunities Centre.

The MMC tyres are inovative, with modern design and good value for money. One of their diferentials is the ecological process which recycles the used tyres to produce new ones.

Importing North-American products is a good business when you make it easy and cheap for the customer, targeting cluster markets such as basketball and paintball accessories, military apparel and gadgets, design brands and technology devices.

Recapnew was a great change: former brand 'Mineiro Pneus' redesigned its strategy with Chancellor, highlighting its positioning as 'the fastest of Rio de Janeiro', refurbishing the machinery, technology and image, through the new brand and visual identity.

The brand also reinforces the partnership with Vipal, the biggest tyre rubber industrial company in South America.

Digbah-Chancellor worldwide

AIF Technologies supplies computer boards manufacturing equipments in the backstage. Its simple yet creative brand blends the acronym letters into a hardware part look.

The colour and identity differentiates AIF from its competitors bringing out the unique service and support.

With a well-defined positioning as a premium retailer, Angel's' brand totally differentiates from its competitors showing product quality for a specific and profitable market cluster.

The brand created by Chancellor managed to blend the physical and the psychological world (Keka Sies' specialization) with creativity. Also, it brings a medical image, since the market where the brand targets is related to this category.